Built for contractors, by someone in the trades

Strident Marketing started for one reason: good trades businesses in the Lower Mainland deserve better marketing than what most agencies hand them.

I work in the trades — and I've been working with my hands since I was single-digit ages. I know what it's like to be on a call at 7am, quoting between jobs and trying to keep the schedule full when the phone slows down. I've also seen what happens when a contractor hands their advertising to an agency that has never set foot on a jobsite — generic ads, vague reports and inquiries that go nowhere.

So Strident only works with trades and home-service businesses. That focus means I already understand your seasons, your job types, your margins and the difference between a homeowner who needs a furnace today and one who's collecting quotes for spring.

We're a new agency and we're building our first case studies right now, so you won't find invented numbers or borrowed testimonials on this site. What you get instead is direct access to the person doing the work, honest answers about whether advertising makes sense for you, and a focus on the only number that matters: jobs on the schedule.